September 10th, 2010 Add Your Comments

Much of the discussion throughout the Web industry this week has revolved around Thursday’s announcement of Google Instant, the revolutionary new feature that has many business owners wondering about the future of search engine marketing in particular and Internet advertising as a whole. There was some other news, however, that Google may have hoped you missed, as it shifts the marketing conversation from search to social – specifically, away from Google and directly on to Facebook.

New data from comScore has revealed that time spent on Facebook in the U.S. during the month of August surpassed the time spent on Google sites for the first time in history. That includes all of Google’s properties – as in YouTube, Gmail, Google Buzz, the whole lot of them. This adds to the momentum sparked by a similar report from Hitwise back in March, when Facebook became the most visited site in the U.S. for the first time in its short but meteoric history.

Of course these are significant milestones for any company, but what do they mean for the future of the industry? Will looking for content on search engines be overtaken by the sharing of content on social networks? Or, according to the statistics, has that happened already?

Because of these milestones and Facebook’s growing base of more than 500 million active users, it may be time to take another look at how your business is utilizing the social network. We will review some of the different ways that companies can leverage the enormous popularity of Facebook – and also be on the lookout for the feature article 500 Million Ways to Earn from Facebook in the upcoming November issue of Website Magazine.

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