Web users have options — thousands of them. It’s one of the reasons the Web is so useful but also one of the great challenges of Web business. How do you make sure your site is the one that stands out amid the rest and that users keep coming back for more?
The answer is to provide the most relevant experience to users’ expectations. Largely, this can be accomplished with a well thought-out design.
We can often get sidetracked by ideas that might seem innovative but, in the end, don’t deliver on the promises our brand makes to consumers. For instance, if you’re running a business blog it doesn’t make much sense to have a lengthy Flash intro — your readers are likely busy professionals that want access to information as quickly as possible.